One-Page Business Plan Template

Nine sections. Two to three sentences each. This is the business plan format that actually gets used — short enough to reference daily, complete enough to hand a lender. See our Business Plan guide for how to fill each section.

Business Name: [Your Business Name]

Date: [Date] | Owner: [Your Name]

1. The Problem

[What specific problem does your business solve? Who experiences this problem? How are they currently dealing with it?]

Example: Small business owners waste 10+ hours per week on AI tool research because existing directories list tools without explaining how to use them together. They end up with 15 subscriptions and no clear workflow.

2. The Solution

[How does your product/service solve this problem? What's different about your approach?]

Example: BakePrint provides complete AI workflow blueprints — not tool lists. Each blueprint shows the exact problem, the tools needed, step-by-step instructions, and expected costs. Users find solutions in minutes, not weeks.

3. Target Customer

[Who is your ideal customer? Be specific — demographics, psychographics, behavior patterns.]

Example: Non-technical small business owners (restaurants, real estate, professional services) with 1-20 employees who know AI could help but don't know where to start. Ages 30-55, $50K-$500K annual revenue.

4. Revenue Model

[How do you make money? List each revenue stream with projected amounts.]

Example: Affiliate commissions on tool referrals (Month 1), Google AdSense display ads (Month 1), featured tool placements from vendors (Month 3), sponsored workflow blueprints (Month 4).

5. Competitive Advantage

[Why will you win? What's hard to copy? What do you know that competitors don't?]

Example: Problem-first organization (competitors organize by tool), verified workflow testing (competitors don't test), and a consistent template that builds user trust by the third visit.

6. Marketing Strategy

[How will customers find you? Top 3 channels with specific tactics.]

Example: SEO-optimized blueprint pages targeting "how to [solve problem] with AI" queries. Cross-promotion via The Newsletter by The News Bakery (5K+ subscribers). YouTube walkthrough videos driving traffic back to blueprints.

7. Costs and Break-Even

[Monthly fixed costs, variable costs, and when you expect to break even.]

Example: Fixed: $20/mo hosting + $0 labor (owner-operated) = $20/mo. Variable: $0 (content is the product). Break-even: Month 2 at ~$30/mo in affiliate + ad revenue.

8. Milestones (Next 12 Months)

[3-5 specific, measurable milestones with target dates.]

Example: Month 1: Launch with 50 blueprints. Month 3: 5K monthly visitors, first sponsored placement. Month 6: 20K monthly visitors, $2K/mo revenue. Month 12: 50K visitors, $5K/mo revenue.

9. Team and Resources

[Who's involved? What skills/resources do you have? What do you need?]

Example: Solo founder with 10 years in digital marketing and AI implementation. Need: content writer by Month 6, video editor by Month 9. No outside funding required.

Disclaimer: This template is for informational purposes only. It is not financial or business advice. Adapt it to your specific situation and consult advisors as needed.